WELCOME TO ‘CHAOS PACKAGING'

Summary from the TLDR Marketing newsletter

Chaos packaging involves using unconventional containers to make products stand out, especially on social media. Examples include Flo tampons in ice cream tubs to address both cravings and shelf appeal and Vacation sunscreen packaged in whipped cream cans. While startups benefit from the flexibility to innovate with packaging, established brands often rely on familiar designs to maintain consumer trust. Overly chaotic designs can lead to confusion, as seen with Puracy's soda-like containers, which raised safety concerns.