BUILDING AN SEO GROWTH MODEL

Summary from the TLDR Founders newsletter

A top-down SEO growth model helps secure internal support by projecting future traffic, conversions, and revenue generated through SEO efforts. Start by estimating incremental traffic from direct competitors (high-intent) and indirect competitors (lower-intent), applying relevance discounts to ensure accuracy. Convert projected traffic into conversions, using historical rates for high- and low-intent traffic, and finally, calculate revenue by applying customer lifetime value (LTV). This model provides a clear, data-driven roadmap, highlighting the tangible impact of SEO investment for key stakeholders.