TLDR Founders

TLDR FOUNDERS 2024-10-28

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01GENERAL

Sponsored

DOUBLE DOWN ON GLOBAL HIRING IN 2025

With many companies ordering their employees back to the office and the daily commute, employing a distributed, global workforce can help your company punch above its weight.

remofirst.comSponsor

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remofirst.com

03STRATEGIES & TACTICS

HOW TO HELP YOUR NEW AES MASTER THE DISCOVERY CALL

Ramping up new Account Executives (AEs) can be challenging, especially during the discovery call phase. Setting a clear agenda, engaging each participant, and sending fast follow-ups are key steps to building a productive dialogue. Documenting and coaching based on these principles helps AEs understand buyer personas and maintain a structured cadence. Role-playing and real-time feedback also enable new AEs to master essential sales skills.

dearstage2.com5 min read

BUILDING AN SEO GROWTH MODEL

A top-down SEO growth model helps secure internal support by projecting future traffic, conversions, and revenue generated through SEO efforts. Start by estimating incremental traffic from direct competitors (high-intent) and indirect competitors (lower-intent), applying relevance discounts to ensure accuracy. Convert projected traffic into conversions, using historical rates for high- and low-intent traffic, and finally, calculate revenue by applying customer lifetime value (LTV). This model provides a clear, data-driven roadmap, highlighting the tangible impact of SEO investment for key stakeholders.

reforge.com4 min read

YOUR GUIDE TO FUNDRAISING

Raising capital isn't about the sprint. It's a year-long strategy of building relationships, nurturing trust, and creating momentum well before you're in urgent need. This 12-month roadmap lays out each phase, from early connections and consistent updates to perfecting your pitch and securing those essential investor intros. Following this plan helps founders avoid last-minute scrambles and secure capital with confidence, positioning them strongly in the fundraising process.

linkedin.com4 min read

04TOOLS & RESOURCES

Sponsored

YOUR NEW 24/7 AI RECEPTIONIST NEVER MISSES A CALL, EMAIL, TEXT, OR CHAT!

Think amazing customer support is out of reach? Think again! VG Connect [12] is the 24/7 AI receptionist that keeps your business connected, no matter your needs. Conversational, empathetic, and knowledgeable, your newest hire handles calls, chats, emails, bookings, transfers, and more—all with superhuman professionalism.

assistants.thevirtualgurus.comSponsor

TOLLBIT

Monetize your content by charging AI bots for ethical, licensed access to your data.

tollbit.comTool

LIVEBLOCKS

Ship features like comments, notifications, a text Editor, or build any collaborative experience with Realtime APIs.

liveblocks.ioTool

FOCUS BUDDY

An AI co-pilot that keeps you focused, helps you avoid procrastination, and teaches you to build better habits.

focusbuddy.aiTool

05MISCELLANEOUS

DON'T BE EVIL

This reflection examines why companies, like Google, struggle to maintain their ideals as they grow. Initially, Google's “Don't be evil” mantra seemed achievable due to its financial success, which allowed it to avoid certain compromises. However, many companies, driven by survival rather than profit, are forced to adopt practices that challenge their principles. As ambitions rise — especially in sectors like AI — the tension between ideals and market pressures intensifies. Lofty goals are admirable, but most companies must navigate compromises to thrive in competitive markets.

benn.substack.com8 min read

THE OBSESSION OVER CRAFT

Craft is now a focal point in software design, encompassing high standards for quality, technique, and meticulous attention to detail. This standard in design impacts three critical areas: culture, artifacts, and trust. A culture of craft elevates standards and influences team behavior.

proofofconcept.pub3 min read

GLOBAL M&A REPORT - Q3 2024 (REPORT)

The M&A market is accelerating, with a strong recovery noted across the first three quarters of 2024. Global deal value surged by 27.6%, while deal count saw a 13.3% uptick compared to last year. Private equity is also back in action, capturing a 41.2% share of M&A deal value YTD, reflecting a resurgence driven by increased lending from major banks.

files.pitchbook.com