HOW TO WIN AT LIFETIME CUSTOMER VALUE

Summary from the TLDR Marketing newsletter

CRO doesn't end with the first purchase. Increasing repeat purchases and encouraging customers to share with friends is key to growth. Focusing on Lifetime Customer Value (LCV) allows businesses to outbid competitors in ads by recouping costs over time as loyal customers spend more. Using Net Promoter Score (NPS) helps measure customer satisfaction and potential for referrals. Upselling and cross-selling can also increase LCV. Optimizing every aspect of the customer experience, even product design, enhances satisfaction and boosts long-term business success.