TLDR MarketingOctober 24, 2024

TLDR MARKETING 2024-10-24

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01NEWS & TRENDS

GAMES MARKETING FIRM LIVEWIRE ON THE ATTENTION ECONOMY ACROSS GENERATIONS

Gen Z and Gen Alpha expect brands to engage with them in-game through immersive experiences, not just traditional ads. 76% of Gen Alpha gamers enjoy branded in-game moments like custom worlds or character skins, compared to 54% of Gen Z and 49% of Millennials. These younger generations prefer playable experiences over video ads and value immersion in gaming and advertising. Brands must adapt to this shift by creating engaging, authentic in-game experiences to capture attention. Games companies also need to work closely with advertisers to meet these new expectations.

links.tldrnewsletter.com2 min read

NEW FIVE9 STUDY FINDS 75% OF CONSUMERS PREFER TALKING TO A HUMAN FOR CUSTOMER SERVICE

Empathy and human touch are still essential in CX despite AI's presence. While AI can streamline routine tasks, over half of consumers report frustration with chatbots, particularly among older generations. With increased holiday demand, brands must manage AI and human interactions effectively to maintain loyalty, as 40% of consumers link positive CX with brand commitment.

businesswire.com3 min read

02STRATEGIES & TACTICS

40+ ICP MARKETING PLAYS

The best-fit accounts convert 2-3x better than the rest, showing the importance of precise ICP targeting. This article provides 40+ actionable plays to build pipelines using enriched data, cross-functional alignment, and automated outreach. It highlights the need for seamless collaboration across marketing, sales, and product teams to engage the right customers effectively.

growthunhinged.com4 min read

HOW TO WIN AT LIFETIME CUSTOMER VALUE

CRO doesn't end with the first purchase. Increasing repeat purchases and encouraging customers to share with friends is key to growth. Focusing on Lifetime Customer Value (LCV) allows businesses to outbid competitors in ads by recouping costs over time as loyal customers spend more. Using Net Promoter Score (NPS) helps measure customer satisfaction and potential for referrals. Upselling and cross-selling can also increase LCV. Optimizing every aspect of the customer experience, even product design, enhances satisfaction and boosts long-term business success.

conversion-rate-experts.com4 min read

4 PRODUCT MARKETING ADS FOR PAID SOCIAL

Being specific is crucial for educating new audiences for early-stage SaaS brands. This post offers four templates that clarify value: the "Before/After" method shows transformation, "Capability" focuses on core functions, "Question" prompts customer reflection, and "Problem" highlights issues users might not know they have. These approaches build brand associations in prospects' minds, positioning products as solutions to relevant problems.

linkedin.com1 min read

03RESOURCES & TOOLS

EVERYTHING YOU NEED TO KNOW ABOUT THE LATEST VERSION OF CLAUDE

The latest update to Claude, Claude 3.5 Sonnet, allows it to interact directly with computers, enhancing its usability beyond just answering questions. It can now click, type, fill forms, search, plan routes, and even debug code. These skills, although still in a beta phase and prone to errors, enable Claude to automate tasks and conduct research. Anthropic has improved Claude's reasoning, coding, and knowledge abilities, positioning it competitively with other AI models.

indiehackers.com3 min read

DATA SHOWS INSTAGRAM REELS ARE BEST FOR REACH — BUT NOT ENGAGEMENT

Instagram Reels generate 36% more reach than carousels but fall short on engagement, with carousels outperforming Reels by 12%. Reels benefit from a dedicated feed that promotes discovery by non-followers, while carousels reappear in users' main feeds, driving more interactions. Single-image posts, though still popular, deliver the lowest reach and engagement of all content types.

buffer.com8 min read

04MISCELLANEOUS

YOUR FRIENDS HAVE MORE FRIENDS THAN YOU — AND THAT'S A GOOD THING FOR MARKETERS AND PUBLIC HEALTH OFFICIALS

The friendship paradox shows that a person's friends tend to have more connections, which can be leveraged to boost marketing campaigns. Research offers two methods to target well-connected individuals: the ego-based strategy, where a person provides one friend's contact, and the alter-based strategy, where multiple friends are selected randomly. These methods are more effective than random targeting, allowing marketers to reach fewer people while spreading messages more widely. They also respect privacy, which makes them easier to apply in marketing efforts to increase product awareness.

insights.som.yale.edu3 min read

WHY BRANDS ARE RACING TO GET INVOLVED IN RUNNING CLUBS

Singles' running clubs have gained popularity as alternatives to dating apps. They offer brands a chance to target demographics outside of traditional advertising and connect with consumers who identify with wellness and fitness. Saucony partnered with groups like Black Girls RUN! to offer custom shoes while Gainful targeted casual runners with hydration and supplements.

links.tldrnewsletter.com4 min read

WHAT THE HECK HAPPENED AT NETFLIX GAMING?

Netflix shut down its video game studio, Team Blue, before it could release any titles due to the complexities of game development. Despite bringing on top industry talent, the project never released a title. The company may have realized that competing at this scale in the video game industry was riskier than expected. However, it remains committed to gaming and will focus on mobile titles and using games to enhance its subscription value.

links.tldrnewsletter.com3 min read