BEAUTY BRANDS COULD USE A SONIC GLOW-UP

Summary from the TLDR Marketing newsletter

Many beauty and personal care brands are missing opportunities to leverage sound in their branding strategies. Old Spice stood out, ranking first for its consistent use of a recognizable sonic logo in 88% of its content and for employing custom music in campaigns like "Farewell, Teenage Me." Other top brands using sonic logos include Lux, Degree, and Lancôme. Brands like e.l.f. and Gillette rank lower due to an inconsistent use of sonic assets. Brands often prioritize influencer content over building a cohesive sonic identity.