TLDR MarketingOctober 23, 2024

TLDR MARKETING 2024-10-23

5 sections13 entrieslinks blockcomplete parse

Parse notes

Subscription/account footer truncated before parsefooter_truncated

01NEWS & TRENDS

CREATOR ENTREPRENEURS ON THE RISE WITH TWO-THIRDS OF CONSUMERS BUYING CREATOR-FOUNDED PRODUCTS AND SERVICES

65% of consumers purchase products or services from creators. Among creators, 88% have launched a product, and 93% plan to do so within the next year. Consumers are more inclined to buy from creator-founded brands than traditional ones, with 71% of U.S. consumers making such purchases compared to 58% in the UK. The most popular categories include Food & Drink and Fashion. Creators face challenges like budget constraints and lack of experience when launching new offerings.

billiondollarboy.com3 min read

THE BIG SMALL BUSINESS MARKETING TRENDS REPORT FOR 2025

Most small businesses prioritize unpaid social media, social media ads, and search advertising for marketing, but many miss out on key opportunities like search engine optimization (SEO). Customer referrals are the top lead source, especially for businesses with 10 or fewer employees. AI is widely used for content creation and other tasks, but there are risks in relying too heavily on it. Despite economic challenges, many businesses plan to maintain or increase their marketing budgets in 2025. Smaller businesses with limited budgets need to focus on high-impact marketing strategies to maximize their returns.

links.tldrnewsletter.com10 min read

02STRATEGIES & TACTICS

THE STARBUCKS EFFECT: USE NAMES, NOT ORDER NUMBERS

Using customer names instead of order numbers can enhance customer satisfaction and brand preference, especially in businesses with a personal touch. Research shows people have stronger preferences for businesses that call out their names rather than using numbers. The effect works best in human interactions but disappears when orders are fulfilled by non-human entities, such as software. However, using names may backfire when customers are purchasing embarrassing products. Cultural differences and efficiency concerns, such as in collectivist cultures or when writing names is more complex, could affect the approach's effectiveness.

app.sciencesays.com3 min read

HOW TO MAKE ANYTHING INTERESTING: 5 SPARKLY WRITING TECHNIQUES

To captivate readers, contextualize large numbers to make them relatable and provide vivid examples when explaining abstract concepts. Use storytelling to add life and detail, creating a sensory experience that helps readers visualize and feel what's being described. Use metaphors to simplify complex ideas by comparing them to familiar concepts.

enchantingmarketing.com4 min read

18 BOFU BEST PRACTICES

When creating bottom-of-the-funnel content, prioritize search intent and not volume. Pay less attention to traffic and more to conversions. Never talk negatively about your competitors, but talk about what they do well. Use contextual examples to describe your features and use H2's.

linkedin.com1 min read

03RESOURCES & TOOLS

THREADS EDUCATIONAL RESOURCES

Threads launched educational resources to help users grow their presence on the platform. These resources include best practices, data-backed tips, and examples from top creators to optimize post performance. Key insights suggest that joining discussions, posting 2-5X per week, and incorporating humor can boost engagement. Using diverse media formats and creating original content for Threads can improve discoverability.

creators.instagram.comTool

THE MODERN MARKETING DATA STACK 2025

AI innovations, privacy shifts, and data gravity have revolutionized the MarTech ecosystem. Marketers now focus on first-party data and connected technologies to deliver personalized, compliant, and efficient campaigns. With insights from over 9,800 companies, this report outlines strategies and tools helping businesses thrive in the AI-powered, privacy-first era.

snowflake.com2 min read

04MISCELLANEOUS

ARTREVIEW X NOWNESS AI+ STUDY

This 92-slide deck discusses a global study on AI's influence on the future of art, film, and culture. The research offers insights into the balance between human creativity and machine ingenuity. It highlights how artists and filmmakers address societal issues and envision future realities, showcasing their role in driving change through creativity. AI is increasingly integrating into artistic and film production.

indd.adobe.com25 min read

BEAUTY BRANDS COULD USE A SONIC GLOW-UP

Many beauty and personal care brands are missing opportunities to leverage sound in their branding strategies. Old Spice stood out, ranking first for its consistent use of a recognizable sonic logo in 88% of its content and for employing custom music in campaigns like "Farewell, Teenage Me." Other top brands using sonic logos include Lux, Degree, and Lancôme. Brands like e.l.f. and Gillette rank lower due to an inconsistent use of sonic assets. Brands often prioritize influencer content over building a cohesive sonic identity.

links.tldrnewsletter.com3 min read

HOW AN OBSESSION WITH QUALITY LED EMILY KRAMER TO 48K NEWSLETTER SUBSCRIBERS AND COUNTING

Emily Kramer's MKT1 newsletter grew to 48k subscribers by prioritizing quality over frequency, sending issues only twice a month to ensure each one delivers unique value. Her framework focuses on identifying where marketing efforts can have the biggest impact and aligning priorities with company leadership through a “start, stop, continue” approach. Kramer says that marketing success requires clear alignment with founders' expectations and warns against creating newsletters without a distinctive story or fresh perspective.

blog.hubspot.com3 min read