THE BIG SMALL BUSINESS MARKETING TRENDS REPORT FOR 2025

Summary from the TLDR Marketing newsletter

Most small businesses prioritize unpaid social media, social media ads, and search advertising for marketing, but many miss out on key opportunities like search engine optimization (SEO). Customer referrals are the top lead source, especially for businesses with 10 or fewer employees. AI is widely used for content creation and other tasks, but there are risks in relying too heavily on it. Despite economic challenges, many businesses plan to maintain or increase their marketing budgets in 2025. Smaller businesses with limited budgets need to focus on high-impact marketing strategies to maximize their returns.