END OF WORD-OF-MOUTH ADVERTISING?

Summary from the TLDR Marketing newsletter

41% of Gen Z trust influencer recommendations over traditional ads, while 46% of Millennials prefer ads from businesses. In purchasing decisions based on social media posts, 57% of Gen Z is likely to buy from influencers, followed by 54% from businesses and 49% from ads, with friends' posts ranking lowest at 40%. Millennials, on the other hand, favor posts from businesses (57%) and ads (51%) over influencers (44%) and friends (48%).