HOW TO OPTIMIZE PPC CUSTOMER ACQUISITION COST FOR B2B

Summary from the TLDR Marketing newsletter

Customer acquisition cost (CAC) is key to determining how much to invest in advertising for B2B lead generation. PPC leads often take 12-18 months to convert into sales, requiring tracking multiple touchpoints across long sales cycles. Use offline conversion imports from CRM platforms like Salesforce and HubSpot to measure the true cost of acquiring customers and optimize for CAC. Use Google Ads features like Smart Bidding, microconversions, and funnel stages to improve advertising efficiency.