APPLE DEBUTS NEW BUSINESS TOOLS FOR MANAGING PRESENCE ACROSS EMAIL, CALLS, AND TAP TO PAY

Summary from the TLDR Marketing newsletter

Apple announced that Business Connect will now allow service-based and online-only businesses to manage their brand presence across Apple's ecosystem. The platform offers branding integration with Apple Mail, Tap to Pay, and Phone apps, replacing generic icons with verified brand logos and custom names. The expansion also adds insights into consumer interactions, helping businesses optimize their Apple presence.