SOCIAL VIDEO MOST ‘TRUSTED' FORM OF CONTENT INFLUENCING B2B TECH BUYERS

Summary from the TLDR Marketing newsletter

63% of B2B technology buyers from the US, UK, and India rely on short-form social video from industry experts to inform their purchasing decisions. Videos featuring influencers are trusted by 80% of buyers, with trust highest in India at 83% compared to 71% in the US and 79% in the UK. 67% of buyers say influencer content builds brand trust, and 90% of Gen Z buyers interact with B2B influencer content monthly.