LINKEDIN NEW AD PLANNING FEATURE: COMPANY ENGAGEMENT LISTS

Summary from the TLDR Marketing newsletter

LinkedIn is launching a new ad planning feature called "Companies" that allows users to view and filter both organic and paid impressions and clicks from companies that engage with their content. The tool, available under the “Plan” section of the ad manager, supports filtering by campaign, location, and time period and has data export options. A full rollout is expected by November.