HOW SEO CAN CAPTURE DEMAND YOU CREATE ELSEWHERE

Summary from the TLDR Marketing newsletter

Demand generation sparks interest in products people don't initially want, but it can be costly. Businesses can stretch their marketing budgets by using SEO to make products easily searchable with clear, memorable names, ensuring they dominate search results and track data to assess effectiveness. Good SEO protects brand visibility from competitors while optimizing demand generation efforts. Monitoring branded searches, new keywords, and competitors' visibility helps measure success and maintain a competitive edge.