THIRD-PARTY COOKIES ARE CRUMBLING. WHAT'S A MARKETER TO DO?

Summary from the TLDR Marketing newsletter

With third-party cookies not being a reliable tool in the long-term, digital advertisers face a new challenge in how they track and target users. Companies like Amazon can rely on first-party cookies, while smaller businesses may find precise targeting more difficult. Google's Privacy Sandbox offers a potential solution, clustering users into interest-based profiles without sharing their specific data.