MIRO'S PRICING PAGE EVOLUTION

Summary from the TLDR Marketing newsletter

Miro has repeatedly updated its pricing page over the past 18 months, refining positioning and user alignment without changing prices. Key adjustments included tailoring plan descriptions to user profiles, testing call-to-actions like "Buy Business" over "Try it Free," and reintroducing free trials to gauge engagement. Miro also experimented with linking plan descriptions to track user interest and buying intent.