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Social media algorithms shape how speech is shared by amplifying or suppressing content, often prioritizing controversial posts that drive engagement. This algorithmic control distorts public discourse, making visibility dependent on platform mechanics rather than the value of ideas. As a result, social media is no longer a level playing field, as algorithms significantly influence what is heard and the nature of free speech online.
Micro-influencers with up to 50K followers deliver the best ROI for brands. Smaller influencers, especially those with fewer than 10K followers, post sponsored content 67% more frequently than influencers with over 1M followers. Brands with limited budgets find micro-influencers attractive due to their authentic engagement and closer relationships with followers. Compensation varies widely, with Instagram influencers charging between $10 and $10K per post, while TikTok rates range from $25 to $2.5K.
When pricing your product, focus on the value you offer rather than relying on formulas. Many companies guess their prices, with 85% lacking a strategic approach. Value-based pricing aligns your price with the economic benefits delivered, such as time savings or cost reductions. Avoid pricing too low, as it can hurt brand perception and profitability. Cost-plus or competitor-based pricing can work but may miss capturing your product's full value. Strategies like price tiers, skimming, and penetration pricing can attract different customer segments.
This post critiques the common claim that email marketing can deliver a 30% revenue increase through tactics like pop-ups and frequent campaigns. It stresses the importance of leveraging zero-party data. Instead of merely collecting contact details, brands should ask targeted questions about customers' goals and what matters most to them. This approach leads to increased revenue, higher conversion rates, improved welcome flows, and a more qualified email list, allowing brands to uncover valuable insights that many overlook.
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Google has launched the latest version of its “Frightgeist” Halloween search trends mini-site. It provides up-to-date listings of all of the top Halloween trends by US state based on Google Search activity. The listings include kids costume trends, make-up searches, food trends, and dog costumes.
A guide on best practices and the setup process for Message Ads on LinkedIn.
Reddit's new Keyword Targeting feature can drive 30% higher conversion volumes by placing ads in specific conversations according to the platform. Reddit has also introduced AI-powered Dynamic Audience Expansion, which could reduce Cost Per Action by 30%, and multi-placement optimization to improve ad efficiency.
Traditional logo placements, such as billboards, often miss opportunities to tell a brand's story in a more interesting and subtle way. Bitdefender and CrowdStrike, for instance, placed their logos on Formula 1 car halos to symbolize protection, while Brex sponsored hotel key cards at SXSW to stay top of mind with attendees. Other creative logo placement ideas include public restroom mirrors, coat check tickets, escape room clues, and ice sculptures.
AI agents will transform the internet by handling tasks for users and filtering out ads. Premium AI agents will eliminate ads entirely, while freemium models will include more personalized advertisements. Advertisers will need to shift from traditional ads to offering discounts and special deals tailored to consumer needs. Marketers will focus on creating engaging online experiences as AI agents become the main users of websites.
Miro has repeatedly updated its pricing page over the past 18 months, refining positioning and user alignment without changing prices. Key adjustments included tailoring plan descriptions to user profiles, testing call-to-actions like "Buy Business" over "Try it Free," and reintroducing free trials to gauge engagement. Miro also experimented with linking plan descriptions to track user interest and buying intent.
A HockeyStack report shows B2B SaaS deals require around 266 touchpoints, sparking debate between attribution vs. brand-focused marketers.
Why “disrupting” yourself can sink your business.
This list of podcasts includes StoryBrand's Marketing Made Simple, Target Internet's The Digital Marketing Podcast, and The Marketing Meetup.