THE INFLUENCER SIZE THAT DELIVERS BEST ROI

Summary from the TLDR Marketing newsletter

Micro-influencers with up to 50K followers deliver the best ROI for brands. Smaller influencers, especially those with fewer than 10K followers, post sponsored content 67% more frequently than influencers with over 1M followers. Brands with limited budgets find micro-influencers attractive due to their authentic engagement and closer relationships with followers. Compensation varies widely, with Instagram influencers charging between $10 and $10K per post, while TikTok rates range from $25 to $2.5K.