A COMPLETE GUIDE TO CREATING AN EDITORIAL CALENDAR

Summary from the TLDR Marketing newsletter

An editorial calendar plans content over time, while a content calendar handles day-to-day tasks. The guide presents 9 steps for building an editorial calendar, starting with defining goals and conducting research. It recommends choosing publishing channels, mapping resources, and assigning tasks. Flexibility is key to adapting content based on industry trends or business shifts. Sharing the calendar with teams ensures alignment with business objectives.