SONOS, CUSTOMER BACKLASH, REDDIT, AND A GUY NAMED KEITH

Summary from the TLDR Marketing newsletter

The r/Sonos subreddit has grown to 261,000 members, with many expressing frustration over the recent Sonos app redesign. Amidst criticism, Keith Nieves, a Sonos employee known as "KeithFromSonos," has managed to earn user appreciation through authentic and transparent engagement in the community. His approach includes balancing customer support with genuine interactions, such as using humor and participating in conversations.