YOUTUBE SHORTS JUST GOT MUCH EASIER FOR BRANDS

Summary from the TLDR Marketing newsletter

YouTube Shorts' new 3-minute limit allows brands to easily repurpose content from Instagram Reels and TikTok. With all three platforms supporting up to 90-second videos, brands can maximize reach by sharing the same content across them. There is no need for platform-specific content as users behave similarly on each. Treat platforms as distribution channels and post the same videos on all major social networks.