CAN FACEBOOK WIN BACK GEN Z?

Summary from the TLDR Marketing newsletter

Facebook's redesign emphasizes features like Marketplace, Groups, and a TikTok-style "Explore" page to regain Gen Z users. Its outdated reputation and political controversies had driven the demographic away. Gen Z prefers video-centric apps like Instagram, Snapchat, and YouTube over text-heavy platforms like Facebook and X. While Marketplace remains popular, Facebook's core purpose of connecting with friends is less relevant as Gen Z engagement declines.