‘DUMB PHONES' HAVE NO APPS OR INTERNET

Summary from the TLDR Marketing newsletter

The trend of switching to "dumb phones," or basic flip phones, is gaining traction as individuals seek to combat feelings of overstimulation and anxiety from their smartphones. This movement is popular among Gen Z and parents who want to limit their children's exposure to social media while still providing a means of communication. Users report increased presence and deeper relationships after making the switch.