ARE YOU MAKING THIS WEBSITE MISTAKE?

Summary from the TLDR Marketing newsletter

Distractions on pages like checkout and demo forms can hurt conversions. Common mistakes include using too many colors, making logos clickable, and having footers filled with links, which divert users away from the intended action. To fix this, simplify designs by muting non-essential images to grayscale, making logos static, and removing or minimizing footers. These changes help reduce exit opportunities and keep users focused on completing the conversion process.