AMAZON ADVERTISING GUIDE: HOW TO REACH CUSTOMERS AND SELL MORE

Summary from the TLDR Marketing newsletter

Amazon's ad suite has expanded beyond only product sellers, now offering ad solutions for service providers through options such as Sponsored Display and Amazon DSP. Sponsored Products remain a key tool for sellers, driving visibility and sales through targeted ads in search results. For service businesses, Sponsored Display offers targeting based on customer behavior and purchase history, extending ads across Amazon and partnered platforms.