PINTEREST: INTRODUCING NEW AI AND AUTOMATION CAMPAIGN FEATURES TO SUPPORT ADVERTISERS

Summary from the TLDR Marketing newsletter

Pinterest has launched its Performance+ suite, an AI-driven tool designed to improve lower-funnel advertising efficiency through automation. Performance+ campaigns reportedly decrease campaign creation time significantly, with 50% fewer inputs required. Early testers of the tool, such as Walgreens and Prada, reported marked improvements in clickthrough rates and ROAS. Pinterest has also introduced Personalized Promotions, which boost conversions with advanced targeting driven by machine learning.