TLDR Founders · STRATEGIES & TACTICS
HOW SAVVYCAL IS WINNING OVER CALENDLY USERS
Summary from the TLDR Founders newsletter
SavvyCal attracts customers from competitors by offering to credit the value of a competitor's unused subscription toward a new annual plan. This bold approach lowers the cost and risk of switching for users, making it more appealing to try a new product. However, it can be costly and may not guarantee customer retention. Similar strategies are used by companies like Gorgias and Clio, which offer free access or discounts to entice users from competitors.