ULTIMATE MARKETING GUIDE FOR DTC STARTUPS

Summary from the TLDR Founders newsletter

In order to succeed in e-commerce during the holiday season, businesses need to create a strong marketing plan that focuses on building brand awareness before the shopping season and driving conversions during it. This includes running awareness ads and optimizing for top-of-funnel goals in the months leading up to the holiday season. When the season arrives, the focus should shift to retargeting and sales campaigns. By using strategies such as video content, mobile optimization, and limited-time offers, businesses can stand out in a competitive market and make the most of their advertising budget.