STANLEY'S CHIEF BRAND OFFICER TALKS COLLEGE CAMPUS TOUR, AMBASSADOR PROGRAM, AND PRODUCT INNOVATION

Summary from the TLDR Marketing newsletter

Stanley's digital engagement, fueled by TikTok trends like “pack my Stanley with me,” has now expanded into in-person college campus activations to build deeper connections with Gen Z. The Stanley Studio H2O tour will visit 13 campuses, offering free engraving and product demos, with student ambassadors hosting events that integrate Stanley products into everyday student life.