PASSING THE BUTTON-CLICKER TEST, AND OTHER 0 TO 1 LESSONS FROM LATTICE'S FIRST MARKETING HIRE

Summary from the TLDR Marketing newsletter

Lattice's early marketing focused on building organic growth by heavily investing in SEO and content. One challenge was balancing high-priority tasks with distractions, which led to the creation of the “button-clicker test” to identify impactful actions. Lattice's first marketing hire worked closely with the product team to ensure marketing efforts aligned with product development. They prioritized customer insights to fine-tune their messaging, which helped Lattice establish a customer-centric marketing foundation.