TIKTOK PARTNERS WITH WHO TO COMBAT MEDICAL MISINFORMATION

Summary from the TLDR Marketing newsletter

TikTok has joined forces with the World Health Organization's Fides group to improve its medical fact-checking efforts. The Fides network, consisting of over 800 healthcare professionals, will create evidence-based content on TikTok to address important health topics. This partnership aims to enhance TikTok's role in educating younger audiences and ensure accurate health information.