CONSUMERS' MOODS—AND PURCHASES INTENT—GOES UP AT THE MOVIES, REPORT FINDS

Summary from the TLDR Marketing newsletter

Going to the movies can increase people's moods, leading to greater brand favorability and purchase intent. As social media use declines due to its negative emotional effects, more young adults are turning to real-life experiences. Over 60% of 18-24 year-olds have attended a movie recently. 78% of moviegoers feel good during their visits, resulting in an 18% increase in brand favorability and a 35% boost in purchase intent.