ZAPIER'S HEAD OF PAID ADS ON STORYTELLING, AI-TARGETED ADS, AND WHY HE'S ALL-IN ON INFLUENCER MARKETING

Summary from the TLDR Marketing newsletter

“Paid ads live and die in the month of spend” is yet another signal that brands need to increase their focus on influencers and storytelling for long-term brand growth. Influencers are proving crucial in both B2B and B2C, as their presence on customer-centric platforms surpasses the reach of traditional paid ads. Storytelling continues to be a cornerstone of effective marketing and the right influencer partnerships can help build stories that resonate and connect with the target audience.