WHY WOULD THE TRADE DESK WANT IN ON THE TV OPERATING SYSTEM WARS?

Summary from the TLDR Marketing newsletter

The Trade Desk (TTD) reported a 26% revenue increase to $586 million but faces a critical period ahead with potential challenges like CTV inventory shifts and signal loss from Chrome. TTD's premium valuation, nearly 50 times its 2025 operating cash flow, raises expectations for continued high growth. A potential TV operating system play could give TTD more data control and reshape TV ad measurement.