EFFECTIVE SOCIAL PROOFING STRATEGIES

Summary from the TLDR Marketing newsletter

59% of consumers report being more likely to buy from a trusted brand. Sephora incorporates customer reviews on its product pages to build credibility. Tripadvisor partners with influencers, using their content for increased visibility, while NP Digital showcases recent awards and client testimonials on its website to enhance trust. Huel displays media logos from reputable publications that have featured its products as social proof. Bizarro Devs leverages its subscriber count to entice new sign-ups, showing a large following.