COMPLIANCE AND ACCESSIBILITY BEST PRACTICES FOR HTML EMAIL TEMPLATES

Summary from the TLDR Marketing newsletter

This guide outlines international email regulations. Email compliance involves adhering to regulations like CAN-SPAM, GDPR, CASL, and CCPA. These regulations mandate clear consent mechanisms, honest subject lines, and accessible opt-out processes. Accessibility in email design includes using simple layouts, readable fonts, descriptive alt text for images, and clear, large buttons. Compliance with these standards avoids penalties and improves email performance.