SURPRISING LESSONS FROM 20,000 EXPERIMENTS ON WEBSITE CONVERSION

Summary from the TLDR Marketing newsletter

A review of 20,000 growth experiments found that removing elements like social proof, videos, and strikethrough pricing leads to higher conversions. Social proof often underperforms, with simpler alternatives like clear messaging delivering better results for B2B companies. Tests by brands like Spotify and Homebase reveal that removing distractions keeps users focused on the core action.