YOUTUBE HYPE GIVES SMALLER CREATORS A PLACE TO SHINE

Summary from the TLDR newsletter

YouTube's new Hype feature is aimed at growing smaller channels and helping people discover and share new creators. It introduces a new button for hyping a video - the most hyped videos will appear on a platform-wide leaderboard. Leaderboards are specific to each country. YouTube wants to make sure the leaderboard changes a lot and that people feel invested in each thing they type. Users will receive a summary of the videos they hyped and how well they performed every week.