TLDR Design · NEWS & TRENDS

PAYPAL HAS A NEW LOGO THAT MAKES IT LOOK JUST LIKE EVERYTHING ELSE

theverge.com1 min read

Summary from the TLDR Design newsletter

PayPal's revamped logo, designed by Pentagram, replaces its previous dynamic, blue-toned logo with a plainer, black standalone wordmark. The company is aiming to differentiate itself from other fintech firms that predominantly use blue. The logo has been critiqued for following the trend of flattening logos, which often results in a less recognizable brand identity.