THE VERTICAL SAAS + PAYMENTS PLAYBOOK

Summary from the TLDR Founders newsletter

Pairing industry-specific software with payment processing capabilities can significantly expand a company's total addressable market and improve customer retention. By owning key workflows before or after a transaction, a company can naturally extend into owning the transaction itself, creating a new revenue stream. This strategy has been successfully employed by numerous large-scale vertical software companies, leading to substantial revenue growth and increased market value.