TLDR Founders

TLDR FOUNDERS 2024-09-18

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01GENERAL

03STRATEGIES & TACTICS

HOW TO BUILD A BETTER ARR REPORTING SYSTEM

Defining and reporting Annual Recurring Revenue (ARR) can be challenging due to the unique combinations of product offerings, pricing models, and go-to-market strategies that each company has. To overcome these challenges, create a standardized "ARR flat file" that transforms invoice or subscription data into a clean dataset, allowing for easy calculation of growth, retention, and pacing. By templatizing the ARR reporting process and using dashboard design principles, companies can streamline their reporting and gain valuable insights into their business performance.

wrap-text.equals.com6 min read

THE VERTICAL SAAS + PAYMENTS PLAYBOOK

Pairing industry-specific software with payment processing capabilities can significantly expand a company's total addressable market and improve customer retention. By owning key workflows before or after a transaction, a company can naturally extend into owning the transaction itself, creating a new revenue stream. This strategy has been successfully employed by numerous large-scale vertical software companies, leading to substantial revenue growth and increased market value.

mostlymetrics.com9 min read

THE UNTAPPED B2B SAAS GTM CHANNEL: USER-LED GROWTH

As traditional B2B software growth channels become increasingly saturated, companies are seeking alternative strategies to drive efficient growth. User referrals, which involve incentivizing existing users to champion a product and generate leads, offer a promising solution with inherent benefits such as near-zero payback, higher conversion rates, and increased customer lifetime value. By leveraging user referrals, companies can add a new dimension to their channel mix and achieve sustained growth, particularly in a market where capital efficiency is becoming increasingly important.

akashbajwa.substack.com7 min read

04TOOLS & RESOURCES

COFRAME

Continuously improve your copy, visuals, and UI with AI.

coframe.comTool

POSITIONAL

Start, grow, and scale your inbound marketing and SEO strategy with a toolset optimized for results — not vanity metrics.

positional.comTool

05MISCELLANEOUS

CURSOR: BEYOND THE HYPE

This post reflects on the growing popularity of the Cursor IDE over other options, attributing its appeal to a series of small, thoughtful design decisions that make it stand out. It discusses the concept of being "native" to a technology, which allows Cursor to deliver superior features and new capabilities compared to competitors. Through an experiment to build a website using Cursor without writing code, the author identifies several observations about its strengths and limitations, including its reliance on LLMs, in-context editing capabilities, memory challenges, and the tendency to get stuck in local optima during complex tasks.

whynowtech.substack.com3 min read

WHAT CAN YOU STICK WITH?

Consistency and persistence are crucial factors in achieving success, but it's equally important to acknowledge that persistence isn't solely a matter of willpower. Instead, it's often easier to stick with a project or venture when it aligns with one's strengths, interests, values, and desired outcomes. By understanding and leveraging these personal factors, individuals can increase their chances of success and achieve extraordinary results.

nilsroot.substack.com2 min read

OPTIMISM RISES AMID CHANGING MARKET DYNAMICS

Despite economic challenges, the SaaS industry is showing resilience and optimism, with founders reporting increased confidence and steady fundraising expectations. Sales cycles are lengthening, but startups are adapting by setting more ambitious targets and improving lead conversion rates. The adoption of AI in sales and marketing is widespread, but its impact is still being realized, with a discrepancy between perceived and actual productivity gains.

tomtunguz.com2 min read