HOW TO RUN A DIGITAL EVENT

Summary from the TLDR Marketing newsletter

When planning a digital event, identify your specific goal, which should dictate the event type and how you plan it. Consider alternative digital meeting platforms, such as Gatheround or Goldcast. After the event ends, create a spreadsheet of every attendee and any additional information you have about them. Engage this new list with an event recap, an invite to opt in to your newsletter, and information about other upcoming events. Use tools like Descript or Opus to repurpose event recordings into fresh content for social media.