EMAIL ÜBER ALLES: WHY YOU SHOULD CAPTURE CONTACT INFO FIRST

Summary from the TLDR Marketing newsletter

To reduce form abandonment, collect contact information early in the intake process. Long forms deter users, so capturing an email or phone number upfront allows for re-engagement if the form is abandoned. Tactics like email drip campaigns, personalized messages, and special offers help recover lost leads and are more cost-effective than paid channels. Deterministic outreach, using reliable data such as emails or phone numbers, outperforms probabilistic methods, which rely on less accurate data like cookies.