THERE'S A REASON CHILI'S IS ALL OVER YOUR FYP

Summary from the TLDR Marketing newsletter

Viral TikTok content, like the Triple Dipper videos, drove 40% of Chili's growth last quarter. The brand's social media team capitalized on this by quickly jumping on trending moments and creating relatable content that resonates with the public, enhancing brand visibility and engagement across digital platforms. They have ensured Chili's stays top of mind for both existing and potential customers by maintaining a consistent, witty presence in community engagement.