THE FOUNDER'S GUIDE TO YOUR FIRST SALES HIRE

Summary from the TLDR Founders newsletter

The ideal time to hire your first salesperson is when you have a well-defined ideal customer profile, are generating enough leads to keep them busy, and understand your sales process. Look for a well-rounded candidate with relevant experience selling to your target customer and a consultative or demonstrative sales approach that matches your product. Provide hands-on training, have them meet everyone in the company, and focus their compensation more on equity than variable pay to attract the right fit for an early-stage startup.