TLDR Founders

TLDR FOUNDERS 2024-09-09

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01GENERAL

Sponsored

US STARTUPS USE BREX BUSINESS ACCOUNTS

You worked hard to build your business from the ground up, and to secure the capital that allows it to flourish. So why do most banks chip away at it with fees, minimums, and delays? Founders deserve better.

brex.comSponsor

03STRATEGIES & TACTICS

INSIDE ROUNDS IN VENTURE CAPITAL

An inside round is a type of funding where the majority of investment comes from existing investors rather than new ones. While inside rounds offer benefits such as speed, efficiency, and lower costs, they also have potential drawbacks like limited access to new networks and resources. Inside rounds are most common in later-stage funding, bridge or extension rounds, and during times of market uncertainty.

healthvc.substack.com5 min read

THE FOUNDER'S GUIDE TO YOUR FIRST SALES HIRE

The ideal time to hire your first salesperson is when you have a well-defined ideal customer profile, are generating enough leads to keep them busy, and understand your sales process. Look for a well-rounded candidate with relevant experience selling to your target customer and a consultative or demonstrative sales approach that matches your product. Provide hands-on training, have them meet everyone in the company, and focus their compensation more on equity than variable pay to attract the right fit for an early-stage startup.

akashbajwa.substack.com8 min read

SALES DISCOVERY 101, CASE STUDIES 101 & 7 BEST SAAS GTM GUIDES

Effective sales discovery calls involve a structured approach that includes setting the context, discovering the buyer's status quo and pain points, presenting a high-level value proposition, and deciding on the next steps. A good discovery call should be two-directional, allowing both the seller to qualify the buyer and the buyer to qualify the seller's solution. Create compelling case studies by following a story-like format that includes metrics, use cases, and personal quotes from customers.

mrrunlocked.com4 min read

04TOOLS & RESOURCES

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HOW WE GOT A 10,000X RETURN WITH A QUORA ANSWER

In this post, Dan shares how he hired developers on Upwork to write about ScraperAPI on Quora. One answer, on how to scrape Amazon listings, ended up driving over $100k in sales. The takeaway he leaves marketers: advertise where your ICP actually is.

linkedin.comSponsor

STORYBLOCKS

Unlimited stock media for videos, audio, and images with AI creative tools.

storyblocks.comTool

TRUPEER

Ship product videos and docs effortlessly.

trupeer.aiTool

05MISCELLANEOUS

ZOMBIE PRACTICES AND PROCESSES

In large companies, processes like OKRs can become "zombie processes" that are followed out of habit or obligation, rather than serving their intended purpose. This happens when practices become institutionalized and rigid, making it difficult to adapt or discard them even when they're no longer effective. To combat this, leaders must regularly revisit the original purpose of a practice, allow for local adaptation, and encourage teams to challenge the process to ensure it remains useful and meaningful.

cutlefish.substack.com4 min read

GEN AI TESTING STRATEGIES AND TOOLS

The increasing use of generative AI in software development requires a shift in testing strategies to accommodate the non-deterministic nature of these systems. Unlike traditional software testing, which focuses on verifying specific outputs, testing generative AI systems involves evaluating whether outputs align with intended purposes and assessing for potential biases and fairness issues. Continuous monitoring and human evaluation are also crucial for maintaining and improving these systems over time.

links.tldrnewsletter.com3 min read

WHY GENERALISTS OWN THE FUTURE

Individuals with a broad range of skills and the ability to adapt to new situations are poised to thrive in a rapidly changing world where AI is increasingly capable of handling specialized tasks. These "generalists" excel in complex, uncertain environments where traditional experts may struggle, and they can leverage AI tools to augment their abilities and tackle novel problems. By embracing a mindset of curiosity and versatility, generalists are well-positioned to succeed in a future where AI is increasingly prevalent.

every.to2 min read