TLDR Design · NEWS & TRENDS

JONY IVE'S LOVEFROM REINVENTS THE BUTTON WITH MONCLER

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Summary from the TLDR Design newsletter

LoveFrom, founded by Jony Ive, partnered with Moncler on a modular shell jacket collection featuring a down-filled vest with interchangeable outer layers. The key to this design is the innovative "duo button," which uses magnets to seamlessly swap jacket layers, eliminating the fuss of traditional fasteners. The partnership is also symbolized in the duo button's design, which features logos of both brands and fun, cartoon-inspired details inside the jacket.