“EDUCATION” ISN'T ENOUGH: HOW TO MARKET WHEN INFORMATION IS DIRT CHEAP

Summary from the TLDR Marketing newsletter

A decade or so ago, Google Search was in an era of information scarcity, where hyper-relevant information was hard to find and content was costly to create. Today, the opposite is true, which fundamentally changes how marketing functions. In this era of information abundance, brands should offer new flavors of information that serve unique needs, create completely new information that competitors haven't done, and invest in entertaining the audience rather than churning out rote information.