TIKTOK LIVE IS THE NEW GOLD RUSH

Summary from the TLDR Marketing newsletter

TikTok Live has become a lucrative platform, with some livestreamers earning over $7K/month through viewer donations. Streamers engage their audiences in "battles" where viewers donate coins to influence outcomes, often driven by creative or trending themes. The demand for making money through these streams has led to new opportunities, including developing interactive games, selling leads lists, and offering video overlays.