TIKTOK'S ‘HOPECORE' TREND SHOWS THE BEST—AND WORST—OF INTERNET OPTIMISM

Summary from the TLDR Marketing newsletter

TikTok's "hopecore" trend began with uplifting clips of Grammy wins, Olympic victories, and heartwarming moments. However, it soon faced backlash as users started using the tag to ironically frame bleak stories with exaggerated positivity. This shift highlights the internet's tendency to turn wholesome trends into cynical expressions of pessimism.